WHO’S LISTENING TO PUBLIC RADIO

Could you be missing your niche audience because you forgot to remember public radio?  Can you find your demographic in this group?  If so, consider public radio in your media/marketing mix.

67% are married

62% hold college degrees

31% are in gruaduate school or hold graduate degrees

51% have houshold incomes above $75,000

48% are professionals holding managerial positions

51% regularly attend live music/theater

53% own stocks, bonds, mutual funds

31% consider themselves conservative

33% consider themselves middle of the road

CONSIDER THEM WHEN DEVELOPING YOUR MARKETING STRATEGIES

DON’T FORGET RADIO

According to the Arbitron Inc./Edison Media Research 2006 study*, developments in technology have dramatically increased options for audio programming. Internet streaming is leading the way in this emerging field, and online radio is poised to capture a significant segment these audiences.
In your marketing mix with so many options, it’s easy to overlook one of the most basic, pervasive, effective and cost-efficient tools – RADIO. Cost is an important factor particularly in economic tough times when you desire to maintain message consistency with your core audience. It’s reach has always proven effective mostly because it is the only medium with 100% saturation. That saturation is rapidly bubbling over onto the Internet as well.

Online Radio Statistics:
• Internet radio listening is growing at a rapid rate and attracts a wide range of ages
• Eight in ten Americans are online from various locations at all times of day
• At work streaming has increased an average of 43% each year over the past 5 years
• Internet radio attracts upper income audiences, with more that a third from households with income above $100K
• Almost 50% of online radio listeners are directed to websites by ads
• Internet radio is used as a soundtrack for online shopping/buying, with almost two-thirds of weekly internet radio users listening while making purchases at a website
• Radio website visitors are loyal, returning frequently, some even daily

IPHONE HOME –MY APPS

If you’re like me, a Baby-Boomer trying to keep at least a minimal pace with the technologically savvy in the 21^st century, then I have good news for you. One major nemesis for us boomers is the ever-increasing complex cell phone with all of its bells and whistles. Seriously, do you have to hold a Ph.D. to use a cell phone?

I know the Blackberry is the hot ticket right now. But for me, one of the technically challenged, the iPhone is my ticket. It’s simple to use and sophisticated enough to keep me on task with time and project management, and has helped me increase personal and professional productivity. This is all done with something called “Apps” which are simply Smartphone programs. To me, apps are my little worker bees that assist me in getting tasks done quickly and efficiently.

· When I am pulling together business correspondence, I use:

Dictionaire for quick spelling and definitions

Thesaurus for alternative words

Icon Memos to fire off a quick note

· When I need to update one of my blogs or send a tweet, I turn to:

WordPress

Twitterific.

· For task management:

SmartTime is my choice as a project management and scheduling tool

· For getting an impromptu interview recorded or saving an audio reminder for myself, there’s:

iTalk

· When traveling, I find the following apps useful in helping me to navigate new environments.

Flight (a cool flight tracker)

Yelp (my favorite restaurant finder)

Maps (a Google GPS app–preloaded on iPhone)

· When I find myself with downtime, I entertain myself with:

Word Warp

or listen to my personalized ratio stations on

Pandora.

· Just for fun, it’s:

Flixster to point me to what’s at the movies, which theater, and the time of the next feature

Shazam — If you hear a song and want to know the name or the artist–SHAZAM IT!

· Oh yeah, I just downloaded a copy of “The Art of War” to read on the run from a selection of free ebooks.

There are tons of apps in 20 categories ranging from productivity to entertainment, from reference to social networking, from news to finance and education, and a lot more. These are few of my favorite “must have” apps. Try them and you’ll discover your own. And, it gets better–the ones I use are all free.