The hoopla, confusion, and fears surrounding the use of Web 2.0 tools continue to drag on. And, again, I am weighing in with my thoughts. Here is its, plain and simple.
A simple plan with a clear and concise message is where to start. Get a pen and pad and
start putting your thoughts down.
Be open to using traditional marketing concepts with the new free tools that are user-friendly. (Twitter, Facebook, YouTube, Blogs, Vimeo, Flickr, LinkedIn, Meetup.com, and a host of others)
Carry your plan out and include a straight forward maintenance strategy.
Do it now. What are you waiting for? With a devised plan in hand and the tools available—go ahead—roll it out.
Expect those initial results to provide the feedback necessary to revise, where needed, and lead you along a path that will help you perfect your plan.
Fight the urge to give up if you don’t get instant results. A plan is not a magic wand. Persistence pays off. Good plans and the appropriate tools working in concert over a period of time will produce desired outcomes.
Get aggressive and exercise temperance. Commit to abandoning fear, move forward with confidence, and don’t overwhelm you targeted audiences.
Have the discipline to quiet the “voices” of the many gurus. Too many “voices” give birth to confusion, delays action, and muddles the message. Trust your instincts about what you are doing.
I speak to you from personal experience. If I had allowed the confusion of the many “voices” to continue, I would have “stayed on stuck” and this blog would have never come to be. Put your mind to the task and your hands on the tools. You will be amazed at what the end brings.