WHO’S LISTENING TO PUBLIC RADIO

Posted: February 26th, 2009 | Author: admin | Filed under: Uncategorized | No Comments »

Could you be missing your niche audience because you forgot to remember public radio?  Can you find your demographic in this group?  If so, consider public radio in your media/marketing mix.

67% are married

62% hold college degrees

31% are in gruaduate school or hold graduate degrees

51% have houshold incomes above $75,000

48% are professionals holding managerial positions

51% regularly attend live music/theater

53% own stocks, bonds, mutual funds

31% consider themselves conservative

33% consider themselves middle of the road

CONSIDER THEM WHEN DEVELOPING YOUR MARKETING STRATEGIES

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