The tug or war between social media marketing advocates and detractors rages on. I personally think that a timely and engaging message creatively presented to the appropriate audience can effectively yield greater exposure for an organization, increase traffic to websites, build new relationships and nurture existing ones.
Taking advantage of social media marketing tools such as Twitter, Blogs, Linkedin, and Facebook proactively opens free avenues of marketing that are virtually maintenance free, and allows for mobile use—making access possible from almost anywhere. When strategically and judiciously used, social network marketing can save an organization marketing dollars that can be directed toward other areas of need while keeping its message positioned with the audience with which it desires to sustain ongoing contact.
Essentially, social media is a 21st century shift in how people discover, read and share information. It’s a unique blend of information dissemination and technology that is transforming communication from one to many into an exchange of ideas between organizations and their targeted audiences. It has become extremely popular, and continues to experience rapid growth because it allows people to engage the online world to form relationships and stay abreast of what interests them.
The social media marketing buzz and gurus can make using these simple tools appear overwhelming. But it’s really quite simple. I suggest taking a few minutes to set up an account with a couple of social media sites—and it truly only takes a few minutes. Play with the pages, and in a matter of a few days not only will you find yourself comfortable with them, but you will gain personal insight about how they work and how you can work them into your marketing strategies. I challenge you to go ahead and try it for yourself. You will find there is no mystery to unfold and no technical dragons to slay. You will just be a bit more web sophisticated than you were the day before. And, that is a good thing!